ARLAND at ICE London 2019

ICE London is one of the most important exhibitions of the gaming industry. At this years’ show, ARLAND gives some insight into the options and features of its software platform Bookmaker NEXT.

For 22 years, ARLAND is an integral part of the gaming industry. For ARLAND, ICE London rings in a period of renewal. Because in 2019, the group of companies takes off with their brand-new sports betting & gaming platform Bookmaker NEXT.

So far, only a selected circle of industry insiders where granted a sneak peek at Bookmaker NEXT. But now, the gaming platform is presented to general audiences.

Opposed to most isolated applications in the sports betting industry, Bookmaker NEXT is an open platform with 360° API and a maximum of flexibility. This enables betting companies to realize every degree of diversification by themselves to quickly set them apart from the competition.

Managing Director Felipe Andrade is especially proud of ARLANDs new product:

“We developed Bookmaker NEXT from scratch, based on cutting-edge technology and infused it with all the experience we where able to gather over the past two decades.

Bookmaker NEXT raises the bar when it comes to flexibility and performance, while being more intuitive and approachable at the same time.”

The feedback so far validates this assessment. While still being in development, Bookmaker NEXT managed to receive the coveted Gold Certification from Betradar.

Because of its flexibility, the platform is aimed at an especially broad audience – Whether its individual betting shops, native online businesses or enterprises with a complex company structure.

Its open architecture and extensive set of interfaces makes Bookmaker NEXT ideal for connecting to third party systems. E.g. this enables casino providers to expand their offer by implementing sports betting with Bookmaker NEXT.

ARLAND shows Bookmaker NEXT from 5.-7. February 2019 at ICE London, ExCeL on their stand S9-255 and is available for Meetings with customers, partners and interested parties.


About Arland
The Arland Group of Companies is a strategic partner for the sports betting industry with 21 years of experience out of over 100 international projects. With their renowned Bookmaker software platform, Arland has gained a reputation as one of the leading independent providers of sports betting and gaming solutions for retail, mobile and online business. Furthermore Arland is a Gold Certified Partner of Betradar, the world’s leading provider of sports related data and services.

More information on Arland can be found on their website at or by mail to [email protected]

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